Redesign of the corporate identity of the Contemporary Istanbul art fair. The concept of the logo lies in the meaning of the word contemporary. In Latin, contemporary denotes “together with time”, a way of describing the present. Something contemporary is something present. The present divides our time into two parts, i.e. into past and future. Both meaning of the word contemporary and geographical location of the art fair, coincide with the concept of division, as Istanbul is located on two different continents and divided by the bosphorus. Contemporary Istanbul is an established art fair with a well known logo. Contrary to the usual approach of designing something completely new, the existing logo is revised.
CONTEMPORARY ISTANBUL
Logo and branding
2017
Redesign of the corporate identity of the Contemporary Istanbul art fair. The concept of the logo lies in the meaning of the word contemporary. In Latin, contemporary denotes “together with time”, a way of describing the present. Something contemporary is something present. The present divides our time into two parts, i.e. into past and future. Both meaning of the word contemporary and geographical location of the art fair, coincide with the concept of division, as Istanbul is located on two different continents and divided by the bosphorus. Contemporary Istanbul is an established art fair with a well known logo. Contrary to the usual approach of designing something completely new, the existing logo is revised.